Oct 15, 2026 | Apple HomeView ad reveals dysfunctional state of American families

How's it going, America,

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Let's get into it:

Tech companies are in the business of influencing our lives, and perhaps none is more insidious than Apple. Apple launched the iPod with its iconic white, wired AirPods. Then they gave us the iPhone, the pocket communicator with more computing power than the analog computers that got us to the moon. These past years, they've been a little behind, only releasing the foldable iPhone Duo years after Samsung brought theirs to market, and now they're giving us Apple Home, which is Apple's answer to Amazon's Alexa.

The Apple Home suite of devices thing has lots of contraptions and cameras, but a new ad from the Cupertino company showcases the HomeView, a contraption that, per the ad, sits on the kitchen island and gives easy access to schedules, recipes, the thermostat, and whatever else is interconnected. The ad shows us a fast-paced morning with three teenage kids getting off to school, a mom who is self-obsessed, and a dad who appears entirely impotent as he is bossed around by the kids, then his wife.

This is what the ad is really about: it's not about the interconnected surveillance home where the family computer has reemerged as a tablet stuck to the kitchen counter for which everyone has their own biometric access, it's about the contemporary American family.

I saw the ad first when Matt Walsh pointed it out and was immediately struck by the absolute dysfunction of the household. There's a mom and dad being ordered around by their kids, taking whatever attitude is flung at them as the son calls his father by his first name, demanding a hot breakfast, and a daughter is extremely secretive about an early morning date to walk to school with a boy entirely unknown to either mom or dad.

Apple likely thinks they're showing their HomeView in the best light, but what they're really doing is showing the American family in the worst light. Children have no discipline. Mother has no interest in nurturing. Father just does what he's told—either by kids, wife, or this Apple HomeView. In the chaos, there is no connection, no love, no comfort, and no support.

I was recently on Timcast with OAN's Chanel Rion and she relayed how she uses AI as a tool: she requests information, she does not provide information when asked by the AI tool, and she shuts down any attempts at small talk from the device. She maintains dominance over her devices; they do not rule her.

With Apple HomeView, the only organizing principle, the only master, is the device itself. It's as though we've taken the free will God gave us and instead of understanding it, contemplating it, and learning how to make good decisions we've decided to try to give it back—only we're giving it back to our own imperfect creation that has no will, no anima, and no love for humanity.

Libby